Wood is a fantastic material to spur a trend because it can be manipulated in countless creative ways. Wood grain integrated into illustrative graphics provides interesting texture, and can become instantly playful and whimsical when injected with an unexpected color. I first noticed this trend a few seasons ago when I saw these Established & Sons dressers for sale at Moss and then in Paul Smith stores shortly thereafter. Wood, although inexpensive, is also a choice material to create rich window displays (examples here and here) and loses any kind of "crunchy" connotation when integrated into luxury items such as with this iphone case and theseBalenciaga glasses.
