I've said it before and I'll say it again: I love a good schtick! Especially when it's fun and playful. Which is why I am drawn to the idea of incorporating kaleidoscopic elements into design. Century 21 has been manipulating the fashion photography in their recent branding campaign for a cheeky yet polished effect (love those bus wraps!), while the repeated legs on the Pretty Polly packaging conveys an old-Hollywood showgirl feel. Remember that amazing Chemical Brothers video by Michel Gondry in the late 90s? Well he neurotically created the kaleidoscopic effect using multiple props and actors, but the result when rendering digitally or simply using mirrors can be just as kooky. Fischerspooner's "The Best Revenge" video is super trippy and spacey, while this video by the Japanese girl group The Suzan is totally cute and glittery (read more on Pattern Pulp!) And speaking of Japanese, one of my favorite Japanese design firms, Sunday Vision, created an elegant and regal kaleidoscopic illustration as their visual of the month. Finally, check out these interactive animations on the Genevieve Jones website, designed by again one of my fave's designedmemory.
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